CV

Ava (Shu-Hsiang) Chen Ph.D.

http://www.avachen.org


Areas of Interest in Research & Teaching

Smart Technology Integration in Business, Open Educational Resources (OER), instructional design and development, technology integration, distance education, web accessibility, cross-cultural communication, educational strategic planning, University Social Responsibility (USR), and educational technology entrepreneurship.


Education

Doctor of Philosophy in Educational Technology & Communication
Chulalongkorn University, Bangkok, Thailand –  August 2015
Doctoral Dissertation Title: A Strategic Planning Model for Developing Open Educational Resources

Doctor of Philosophy in Tourism Development – October 2013
Maejo University, Chiang Mai, Thailand
Doctoral Dissertation Title: Using Social Media Service for Tourism to Thailand

Master of Arts in Instructional Technology – May 2010
University of Northern Iowa, Cedar Falls, Iowa, U.S.A.
Master Non-Thesis Title: Essential Assessment for Quality Online Learning in Higher Education

Bachelor of Arts in Management of Information Systems – May 2008
University of Northern Iowa, Cedar Falls, Iowa, U.S.A

Associate of Arts in Restaurant Management – June 2004
National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, Taiwan


Current Position

Commerce 4.0 / ASEAN Marketing Consultant – December 2016 ~ Present
Chilitag Technology Co., Ltd., Kaohsiung City, Taiwan.
Provide advice and business strategies for Internet of Things (IoT) & Internet of Everything (IoE) integration particularly in ASEAN Marketing.

Adjunct Assistant Professor – September 2016 ~ Present
National Kaohsiung First University of Science and Technology, Kaohsiung City, Taiwan, teaching subject: Management, Smart Technology.
WuFeng University, Chiayi City, Taiwan, teaching subject: Festival Activity & TourismExperience of Delicacy Culture, Service Quality Control Management. 

Instructional Design Consultant – September 2008 ~ Present
Chung Hsing Educational Organization, Chiayi City, Taiwan.
Conduct research to identify current learning pedagogy for students from grade 1 to grade 12; plan, design, develop, facilitate, and implement training applications; serve as a mentor as needed; provide workshop session of current trends of learning science and pedagogy design for in-service teachers and content experts.

Trip Planning Consultant – September 2013 ~ Present
He Shun International Travel Agency, Tainan City, Taiwan.
Provide private travel itinerary planning in Southeast Asia region.

General Consultant – January 2012 ~ Present
Wachara Accounting & Business Co., LTD. Ladphrao, Bangkok, Thailand
Provide social media marketing strategies and training programs using new media tools.

Relevant Professional Experience

Project Manager – February 2016 ~ October 2016
National Kaohsiung First University of Science and Technology, Kaohsiung City, Taiwan.
Conducted a research project called Taiwan Productivity 4.0 Initiative curriculum development and serve as a project manager as needed.

Research Associate – October 2013 ~ May 2015
Department of Educational Technology & Communications
Faculty of Education, Chulalongkorn University, Bangkok, Thailand
Conducted literature review, collected and analyzed data, prepared materials for research projects, conferences, and journal publications, and attended and presented at international conferences and seminar.

Teaching Assistant – August 2014 ~ May 2015
Department of Educational Technology & Communications
Faculty of Education, Chulalongkorn University, Bangkok, Thailand
Courses taught: Administration & Development of Educational Technology & Communications; Seminar in Educational Technology & Communications; Design of Interactive Media for Learning

Chief Marketing Officer & Co-Founder – April 2013 ~ April 2015
Yung Shiu Biotechnology Co., Ltd. Tainan, Taiwan.
Conduct and oversee marketing initiative within an organization such as product design and social media marketing strategic design, design training program for management team and customers.

Marketing Manager – June 2011 ~ September 2014
Matsu Thai Factory Co., Ltd., Sumutprakarn, Thailand.
Conducted marketing research to determine current market needs for existing and future products.

Planning Manager and Executive Assistant to President – April 2011 ~ April 2013
Maxsee Industry Co., Ltd. Taichung, Taiwan
Provided strategic and detailed support for employee training to the CEO and executive managers; delivered an integrated human performance improvement process through training sessions; prepared documentations and manual for employment training.

Online Instructor and Instructional Designer – August 2010 ~ October 2011
School of Tourism Development, Maejo University, Chiangmai, Thailand
Planned, designed, and delivered a pilot online course – Tourism Policy, Planning, and Development that facilitated international undergraduate students.

Technical Assistant – April 2008 ~ May 2010
University of Northern Iowa (UNI) Business Community Services (BCS), IA, U.S.A.
Designed, developed, created, maintained, and updated websites; provided technical support such as software installation, hardware maintenance, desktop support, and sever regular maintenance.

Web Designer/Developer – May 2008 ~ August 2008
University of Northern Iowa (UNI) Business Community Services (BCS), IA, U.S.A.
Designed and developed a web site and database for World Leisure Service Organization at UNI.

Assistant Manager – June 2003 ~ June 2004
Starbucks Coffee Corporation, Tainan, Taiwan
Led staff as a Duty Manager, maintained inventory, controlled cash, and planned working schedules.


Disciplined Inquiry

1. Publications

Chen, S-H., Nasongkhla, J., & Donaldson, J. A. (2015). University social responsibility (USR): Identifying an ethical foundation within higher education institutions. Turkish Online Journal of Educational Technology, 14 (4).

Nasongkhla, J., Thammetar, T., Chen, S-H, Photipussa, P. (2015). Thailand OERs and MOOCs Country Report. Knou Press.

Chen, S-H., Nasongkhla, J., & Donaldson, J. A. (2014). From vision to action: A strategic planning process model for open educational resources.Procedia – Social and Behavioral Sciences, 174, 3707-3714.

Nasongkhla, J., Chen, S-H., Birzina, R., Pushpanadham, K., Khirwadkar, A., Kováčová, J., Szüdi, G., Pistovčáková, A., Wang, L. (2014). “Open educational resources pedagogical perspectives of Asian and European scholars” In Open Educational Resources in Lifelong Learning: Knou Press, pp.141 – 166.

Nasongkhla, J., & Chen, S-H. (2013). Open Educational Resources Pedagogical Perspectives of Thai Scholar. Proceeding of the 2013 e-ASEM Forum Open Educational Resources in Lifelong Learning, Bangkok, Thailand.

Wise, J-M., Chen, S-H., Praweenya, S., & Pornsook, T. (2013, October). International plagiarism: Comparing Thai, Taiwanese, and American university students’ knowledge, behaviors, and attitudes towards academic integrity. Proceeding of the 2013 Association for Educational Communications and Technology Conference, Anaheim, California, USA.

Chen, S-H., Lee, S., Thongma, W., & Huan, T-C. (2013, January). Using social media services for tourism to Thailand. Proceeding of the 2013 International Symposium on Society, Tourism, Education and Politics Conference, Bangkok, Thailand.

Chen, S-H., & Lee, S. (2012, June). The effects of social media services for international tourism to Thailand. Proceeding of the APacCHRIE 2012 Conference, Manila. Philippine.

 

2. Papers / Presentation at Professional Meetings

Peer Reviewed Presentation

Donaldson, J. A., Smolka, J., Boute, B. J., & Chen, S-H. (2016, October).Everything you wanted to know about writing your dissertation or chairing a dissertation. Workshop session at the 2016 Association for Educational Communications and Technology Conference, Las Vegas, Nevada, USA.

Chen, S-H., Nasongkhla, J., & Donaldson, J. A. (2016, October). Open educational resources and university social responsibility: Opportunities and challenges for Thailand higher education institutions. Paper presented at the 2016 Association for Educational Communications and Technology Conference, Las Vegas, Nevada, USA.

Chen, S-H., Asino, T., Nasongkhla, J., & Donaldson, J. A. (2015, November). What are OER and MOOCs? Global perspective of open educational resources. Poster session at the 2015 Association for Educational Communications and Technology Conference, Indianapolis, Indiana, USA.

Chen, S-H., Nasongkhla, J., & Donaldson, J. A. (2015, September). University social responsibility (USR): Identifying an ethical foundation within higher education institutions. Paper presented at International Teacher Education Conference 2015, St. Petersburg, Russia.

Chen, S-H., Nasongkhla, J., & Donaldson, J. A. (2014, June). From vision to action: A strategic planning process model for open educational resources. Paper presented at International Conference on New Horizons in Education (INTE) 2014, Paris, France.

Donaldson, J. A., & Chen, S-H. (2013, October). Same Melody, Different Words: The Phases of Engagement with an Emphasis on Cultural Diversity. Paper presented at the 2013 Association for Educational Communications and Technology Conference, Anaheim, California, USA.

Backs, A., & Chen, S-H. (2013, October). One size does not fit all: Engagement that recognizes cultural differences. Paper presented at the 2013 Association for Educational Communications and Technology Conference, Anaheim, California, USA.

Chen, S-H., & Chen, H-L. (2012, October). Effective uses of web 2.0 social media tools to improve teaching online, nationally and internationally. Paper presented at the 2012 Association for Educational Communications and Technology Conference, Louisville, KY, USA.

Donaldson, J. A., & Chen, S-H. (2012, October). Online engagement beyond instruction: The evolution of the Phases of Engagement model. Paper presented at the 2012 Association for Educational Communications and Technology Conference, Louisville, KY, USA.

Hall, B., & Chen, S-H. (2012, October). Intersubjective implications of global participants in threaded discussions. Paper presented at the 2012 Association for Educational Communications and Technology Conference, Louisville, KY, USA.

Wise, J-M., & Chen, S-H. (2012, October). Plagiarism vs. reverence: A cross-cultural comparison of students’ intentions and behaviors in the context of academic writing. Paper presented at the 2012 Association for Educational Communications and Technology Conference, Louisville, KY, USA.

Yang, F. F., Duangsaeng, V., & Chen, S-H. (2012, June). The impact of tourism activities management as perceived by Chinese community in Maengon sub-district, Fang district, Chiangmai province, Thailand. Presentation at the APacCHRIE 2012 Conference poster session, Manila. Philippine.

Na-songkhla, J., & Chen, S-H. (2012, April). Virtual field trips for teaching and learning. Paper presented at the eLearning Forum Asia 2012 Conference, Beijing, China.

Thongma, W., Huan, T-C., Guntoro, B., Leelapattana, W., Chen, S-H., & Lin, Y-J. (2012, February). Online Learning Curriculum Development for School of Tourism Development, Maejo University, Chiang Mai, Thailand. Paper presented at the 2nd National Conference on Sustainable Tourism Management, Chiang Mai, Thailand.

Chen, S-H. (2012, February). The Use of Social Media Services for Trip Planning. Paper presented at the 2nd National Conference on Sustainable Tourism Management, Chiang Mai, Thailand.

Donaldson, J. A., Conrad, R. M., & Chen, S-H. (2011, November). The Transformational Online Engagement for Faculty and Student. Paper presented at the 2011 Association for Educational Communications and Technology (AECT) Conference, Jacksonville, FL, USA.

Donaldson, J. A., Lindell, L., Chen, S-H., & Cole-Taylor, D. (2010, April). The Good, the Bad, and the Ugly of Student Reflections in an Online Course. Paper presented at the Iowa Connections Conference (IACON), Altoona, IA, USA.

Donaldson, J. A., Sallis, D., Chen, S-H., & Cole-Taylor, D. (2009, October). Visual Literacy and Film: Hollywood’s Impact on Perceptions of Diversity. Paper presented at the 2009 Association for Educational Communications and Technology (AECT) Conference, Louisville, KY, USA.

Invited Presentations
Chen, S-H. (2015). Trends and Issues in open educational resources and massive open online courses. Seminar Discussion at Ege University, Izmir, Turkey.

Chen, S-H. (2015). University social responsibility (USR): Identifying an ethical foundation within higher education institutions. Seminar Discussion at Anadolu University, Eskisehir, Turkey.


Awards

2012 – Jenny John Intern – Association for Educational Communications and Technology
2005 – Purple and Gold Scholarship – University of Northern Iowa


Skills

Research skills – Literature review, document analysis, focus group facilitation, and research instrument development: questionnaire, checklist, interview, observation, and experimental approach
Design programs: Dreamweaver, Flash, Photoshop
Programming: HTML, CSS, Javascript, ActionScript, PHP
Course development tool: Blackboard LMS
Microsoft Office Products: Access, Excel, Outlook, Powerpoint, Word
Web-based cloud tool: Google Docs, Dropbox
Social media marketing management tool: Hootsuit, Buffer


Service

1. University
Committee Member – July 2013 ~ Present
Innovative Network of Educational Technology Research Center (iNET)
Faculty of Education, Chulalongkorn University
Guest Lecturer – August 2015 ~ Present
Department of Educational Technology and Communications
Faculty of Education, Chulalongkorn University
Committee Member – October 2010 ~ June 2011
School of Tourism Development, Maejo University
Community-based tourism development project

2. Professional Organizations
Manuscript Reviewer – 2015 ~ Present
The International Review of Research in Open and Distributed Learning, TechTrends Springer
Conference Coordinator – 2015 ~ Present
The Association of Science, Education and Technology (TASET)
Volunteer and Facilitator – 2009 ~ Present
Associate for Educational Communications and Technology (AECT)
Conference Planner and Volunteer Coordinator – Chiangmai, 2012 and 2013
Asian Tourism Management Association (ATMA)
Web Designer, Developer, and Webmaster – 2008 ~ 2010
UNI Taiwanese Students Association


Membership in Professional Associations 

Association for Educational Communications and Technology (AECT), 2008 ~ Present
Taiwan AECT, 2012 ~ Present
International Council for Education Media (ICEM), 2012 ~ Present
The Association of Science, Education and Technology (TASET), 2012 ~ Present
Asian Tourism Management Association (ATMA), 2010 ~ Present

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